Luxury, Lifestyle, and Yes, Location

Dreaming of a Custom Built Waterfront Country Home Getaway on 2.2 Acres?

December 5, 2009 · Leave a Comment

Wake up and call me now, I have just what you’re looking for!

Rear waterfront view from 2 acre pond

Rear Waterfront View from 2 Acre Pond

Dreaming of a spacious, well-appointed country-home getaway on private pond? Retreat to this 2 acre retreat with 2 acre pond and custom, luxurious fit and finishes, Grand Room, Gourmet Kitchen, 2 Story Foyer with Spiral Stair and Stained Glass Dome Ceiling, Master Suite w/Cave Shower, Sitting Room w/fireplace, Man Cave w/Wet Bar, Home Theatre and Wine Cellar, all overlooking pond sanctuary.

8000 Harpers Grove is an incredible country retreat like no other. Nestled in the back of a quiet cul-de-sac and positioned perfectly on a tranquil 2 acre pond, there is nothing quite like this Union County estate. If you are looking for extraordinary, you’ve found it. For a private viewing of this exquisite, one of a kind estate, please contact me at 704.562.1030.

Handsomely appointed with many GREEN features, visit http://8000harpersgrove.com/SPECS.html for a complete list of all the specifications of the entire property.

Welcome Home to 8000 Harpers Grove

Welcome Home to 8000 Harpers Grove

Situated on over two acres, this country getaway washes away the city with each homeward mile as you travel closer and closer to home.

Elegant Heart of pine wood floors, elegant Spiral Stair with Stain Glass Dome Ceiling, Arched openings, columns & rounded wall corners, Extensive Trim & Moldings, Elegant Ceiling details in many rooms, & Extensive Lighting Package Greet you as you Enter This stunning retreat.

Grand Spiral Stair

Grand Spiral Stair with Stained Glass Dome in Foyer

The Gracious floor plan is great for Everyday living and for entertaining, with Fantastic Natural views from every window.

Gallery

Gallery and Formal Living Room

The spacious Dining Room creates the perfect atmosphere for fine dining. The room boasts a multi-tiered ceiling, large double window with views of the front courtyard garden as well as chair rail and solid raised wood panels. Wall sconces, tray lighting and a tiered iron and crystal chandelier, crowned by a large elegantly detailed ceiling medallion enhance the ambiance of this lovely room.

Dining for 8

Formal Dining for 8

Travertine Tile in the Versailles Pattern adorns the grand eat-in kitchen with stone flanked pantry with built-in Serving Hutch and comfortable Seats 12 with ample Space for additional seating.

kitchen 1

Spacious Eat In Kitchen Seats 12

2 Car Garage attached currently exists; additional detached 2 Car Garage and completion of 3rd floor walk-up bedroom & bonus areas to be completed prior to closing. Home Theatre seating & equipment, and Washer/Dryer stay as Buyer Bonus!

#   #   #

Chrystal Safari has over 15 years experience in personal property management, portfolio development and residential real estate sales, and is one of only 35 EcoBrokers® in the Charlotte Metro market. Specializing in Luxury Homes, Foreclosures, and Short Sales, she is a MASTERS Designation holder and licensed REALTOR® who services North and South Carolina.

As EcoBroker®, she offers guidelines to assist home buyers and sellers in evaluating true green features and their benefits to real property value, home ownership, tax savings and mortgage closing table capital contributions and is backed by certified and insured professionals to assess and protect your investments based upon your personal needs.

As a MASTERS Designation holder, she is a specialist in New Construction, Finance, Marketing, Objection Handling, Relocation, Technology, and is a multi-million dollar producer.

Chrystal is a member in good standing of the Charlotte Regional Association of REALTORS®, North Carolina Association of REALTORS®, and National Association of REALTORS®.

 

 

 

→ Leave a CommentCategories: Luxury Homes Charlotte
Tagged: , , , ,

How Good is Your Good Faith Estimate?

November 29, 2009 · 1 Comment

The Real Estate Settlement Procedures Act, known as RESPA, requires mortgage lenders and brokers to provide a good faith estimate to customers outlining a list of fees and costs associated with obtaining a mortgage within three business days of applying for a loan. RESPA outlaws kickbacks that increase the cost of settlement services. RESPA is a HUD consumer protection statute designed to help home buyers be better shoppers in the home loan buying process, and is enforced by HUD.

A move has been made to make the Good Faith Estimate a standard form which makes it easier for buyers to compare different brokers’ and lenders’ quotes and charges associated with closing the transaction.

The closing or settlement costs are the mortgage fees associated with the purchase and closing on a property and should include every expense associated with a mortgage loan, including title insurance, taxes, inspections, and other charges required to close the loan.

A good Good Faith Estimate should be fully itemized and include fees which fall into six basic categories:

• Loan fees, including loan origination fees which should not exceed 2%, appraisal, credit report, etc.

• Fees to be paid in advance, such as interest on the loan

• Reserves the lender requires to be escrowed, such as 1 – 3 months homeowner’s insurance and 1 – 3 months pro-rated real property tax if those items are escrowed with the monthly mortgage

• Title charges, such as attorney fees and title insurance

• Government charges, such as recordation fees

• Additional charges, such as survey, home inspection, wood destroying organism inspection, and home warranty are usually provided by your REALTOR® and may not be reflected on the Good Faith Estimate originated by your lender representative.

The Good Faith Estimate also includes information that is not an estimate, but states facts such as the type of loan applied for, such as VA, FHA or Conventional; proposed mortgage payment including escrowed amounts, if any; total loan amount; down payment; seller paid closing costs or agent rebates; and interest rate.

The Good Faith Estimate is only an estimate. Though it’s not uncommon for buyers to wait in the bank parking lot before closing for final figures from the attorney’s office, the final closing costs can easily be calculated by an astute real estate broker to assure your peace of mind in the final days prior to closing.

#  #  #

As an accomplished real estate broker, Chrystal Safari has earned the internationally recognized EcoBroker® Certification which allows her to better serve your wants, desires, and motivations to bring added benefits to your every real estate transaction. As your Preferred Real Estate Broker, she provides a new level of service in addition to already full-service standard real estate offerings. As one of only 35 certified EcoBrokers® in the Charlotte Metro area, she offers guidelines to assist home buyers and sellers in evaluating true green features and their benefits to real property value, home ownership, tax savings and mortgage closing table capital contributions. After over 25 years of dedication to stream and undeveloped land clean up, storm drain marking, and as an avid whole house recycler, Chrystal finds it very fulfilling and exciting to have mastered this program to become one of a select few certified EcoBrokers® in our market! Call her to add the Environmental, Energy, and Green Market Advantage in your next transaction.

→ 1 CommentCategories: Buyers
Tagged: , , , ,

EcoBrokers add Environmental, Energy, and Green Market Advantage to your transactions

October 3, 2009 · Leave a Comment

As an accomplished certification holder of the internationally recognized EcoBroker® Designation, I can bring added benefits to your real estate transactions based upon your wants, desires, and motivations.

As your Preferred Real Estate Broker, I provide a new level of service in addition to my already full-service standard real estate offerings.

As one of only 35 certified EcoBrokers® in the Charlotte Metro area, I offer guidelines to assist home buyers and sellers in evaluating true green features and their benefits to real property value, home ownership, tax savings and mortgage closing table capital contributions.

After over 25 years of dedication to stream and undeveloped land clean up, storm drain marking, and as an avid whole house recycler, it’s very fulfilling and exciting to have mastered this program to become one of a select few certified EcoBrokers® in our market!

Call me to add the Environmental, Energy, and Green Market Advantage in your next transaction.

#  #  #

Chrystal Safari has over 15 years experience in personal property management and residential real estate sales and is a Luxury Home Specialist and licensed REALTOR® in North and South Carolina.  As a MASTERS Designation holder, she is a specialist in New Construction, Finance, Marketing, Objection Handling, Relocation, Technology, and is a multi-million dollar producer.  Chrystal is a member in good standing of the Charlotte Regional Association of REALTORS®, North Carolina Association of REALTORS®, and National Association of REALTORS®.  As EcoBroker®, she offers guidelines to assist home buyers and sellers in evaluating true green features and their benefits to real property value, home ownership, tax savings and mortgage closing table capital contributions and is backed by certified and insured professionals to assess and protect your investments based upon your personal needs.

→ Leave a CommentCategories: EcoBroker
Tagged: , , , , , ,

Why Hire a Full-time, Experienced Buyer’s Agent?

August 9, 2009 · 1 Comment

The fact is, real estate law is complicated and ever-changing. It is not easy for the average individual to keep up with the constant transformations of the market. While it is easy to get lots of information about the market, including specific values, when it comes to protecting your best interests, your real estate professional knows how to evaluate that information to determine the true value a property holds for you based on your specific criteria and short and long-term objectives.

In addition, there are increasing numbers of inexperienced agents providing inaccurate real estate advice and making promises regarding getting you the best deal on a property that no one can assure, resulting in serious financial consequences to you.

A good real estate broker does research, understands the complexities of a real estate transaction, and remains on the forefront of new changes and updates in the industry. In addition, he or she will present clients with a realistic assessment of their individual real estate matters while addressing their concerns and questions. Make sure your Buyer’s Agent is in good-standing with their state real estate commission and are members of the local REALTOR® board with positive personal testimonies from real clients.  Remember, there’s a top ten percent and bottom ten percent in every field.

Real estate is local.  In the state of North Carolina, a well known axiom is true: Buyer Beware.  In North Carolina, until a buyer is formally contracted with a real estate agent as Buyer Agent, that agent is considered to be a seller’s agent, representing sellers in general.  If you’ve toured a home with a real estate agent without benefit of having that Exclusive Right to Represent Buyer Agency Agreement contract in place, you had no representation.  However, once you are under contract with an Exclusive Right to Represent Buyer Agency Agreement, that contract changes the relationship you have with your real estate agent.  Now your Buyer’s Agent’s fiduciary responsibilities are to you alone, unless dual agency exists.  Dual agency has two facets.  Dual agency exists if the real estate broker (a) is also the listing agent of a property you’re considering, or (b) if the property you’re touring and may be considering is listed by any member of your Buyer Agent’s firm.  Is it possible to assure that the agent you’re working with represents you and you alone?  Absolutely.  The key is to contract with your real estate agent at the first possible opportunity to put in place the buyer agency agreement so that the agent’s fiduciary responsibility is to you alone.

An Exclusive Right to Represent Buyer Agency Agreement also prevents a third party from forcing you to perhaps also pay them for procuring cause if they introduced you to a property and could prove they continued the conversation that led you to purchase even while contracted with your preferred and contracted Buyer’s Agent.  It attempts to eliminate the scenario where one party does all the work and a side party comes in and makes claim to the deal.

Too commonly, a buyer new to the market looks at a first property, perhaps with Agent A who opens the door and says welcome, but the client is unsure of the deal and doesn’t proceed with an offer.  The buyer then spends weeks with Agent B looking at everything else meeting his criteria, getting a grasp of values, strategy of return on investment (ROI), strong offer strategies, appreciation potential, etc. with Agent B and goes back to property one for a purchase…the biggest issue and problem that the real estate commission handles every year is procuring cause: who made the deal on property one happen?  Your formal relationship with your Buyer’s Agent puts all agents on legal notice to send all information and make all contact through your agent, who works exclusively on your behalf to protect your best interests.

To protect your best interests from contract to close, make sure you employ an experienced and knowledgeable Buyer’s Agent in every real estate transaction.  This professional service is a free service to you.  Builders and sellers whose homes are listed in the MLS system already include this fee.  Who’d pay thousands of dollars for a professional service and then not utilize it to protect his best interests?

My Commitment to You

As your Buyer’s Agent, I commit to provide well-planned tours of numerous communities, neighborhoods, and homes that meet the guidelines you set, and to represent your best interests from contract to close.  I pledge to:

◊ Communicate clearly and provide information pertinent to your housing, price range and special needs.

◊ Adapt to meet your changing needs as you reset priorities.

◊ Use a well organized, systematic approach to the process that helps you maintain focus on your personal priorities of housing, education, lifestyle, price range, commute time, and family needs.

◊ Advise you on issues that are common to this market that may affect your decisions.

◊ Approach For-Sale-By-Owners (FSBO’s), Auction Representatives, and Custom builders on your behalf to arrange for home tours.

◊ Provide you with the history of the listing, recent sales in the neighborhood of like properties, flood plain information and, in general, give you the information that you will need to make the most educated decision.

◊ Provide you with the details on how to make the strongest offer on a home, negotiate the offer for you, set up and attend inspections, and negotiate the request for repair details.

◊  If building is your preference, I’ll guide you through the lot selection process, interview solvent builders of good repute who build in your price point, and work with you from contract to close, including attending all meetings with the architect, builder, and materials selection, etc., overseeing the process in the smallest detail.

◊ Assure that you receive and approve the HOA Covenants and Restrictions, if applicable, prior to going under contract.

◊ Complete all the necessary paperwork required by both state law and the real estate firm.

◊ Provide lender contacts and discuss financing options and strategies.

◊ Set up the closing with the attorney and provide all necessary contract documents needed, and let you and the listing agent know time and date for closing.

◊ Contact and follow up regularly with the lender to ask what is needed.

◊ Provide contact with several insurance providers so you can set up Homeowner’s Insurance.

◊  Accompany you through final walk-thru to confirm repairs have been completed in a workman-like manner.

◊  Follow up with lender to make sure loan package has arrived.

◊  Make sure everyone is ready for closing and know what is needed.

◊  Review and explain HUD statement prior to closing.

◊  Accompany you to closing.

I look forward to working with you as you pursue the joys of home ownership.

#  #  #

A Charlotte area native, and licensed in NC & SC, Chrystal is very experienced with international relocation, home buying and selling and with rental portfolio development and holds MASTERS Designation specializing in New Construction, Finance, Marketing, Objection Handling, Relocation, and Technology and is a member in good standing with Charlotte Regional Association of REALTORS®, North Carolina Association of REALTORS® and National Association of REALTORS®

→ 1 CommentCategories: Buyers · Charlotte NC
Tagged: , ,

August 4, 2009 · 1 Comment

testing ping.fm

→ 1 CommentCategories: Uncategorized

Tips for Getting the Highest Appraised Value for Your Property

August 3, 2009 · Leave a Comment

Daily Real Estate news reports Chicago Tribune, Mary Umberger’s (08/02/2009) findings on how to assure the highest value is calculated for your home by an appraiser.

Maureen Sweeney, a Chicago-area owner of an appraisal firm, gave several tips on getting an accurate and fair appraisal of your property. This is more important than ever due to our declining market-influenced neighborhood values and since foreclosures are now included among the comparables.

No one knows your home better than you, so naturally you should be present during the appraisal. Follow the appraiser around, pointing out improvements you’ve made to the home and provide him with a written list to take with him as well. Provide a copy of the most recent tax bill, any pending assessments, an HOA declaration which shows the amenities and HOA responsibilities to your community, and a copy of the survey to the appraiser.

No one knows your market better than your REALTOR®. Make sure your REALTOR® is present during the appraisal and is asking good questions. Your REALTOR® should make sure the appraiser is aware of the correct neighborhood boundaries and that the appraiser is truly comparing the home to similar properties. Your REALTOR® should provide his or her own list of comparable homes most like yours in the same condition, neighborhood, size and type that have sold and closed in the last 6 months. Your REALTOR® is the best person to offer a professional opinion about what makes your property worth more than any other properties in the immediate area.

                                                            #  #  #                                                           

Chrystal Safari’s job? she gives great advice! She is a full-time real estate broker with Peters & Associates, a boutique firm in Charlotte, North Carolina, specializing in luxury homes from $700,000 and up, and is a MASTERS Designee specializing in New Construction, Finance, Marketing, Objection Handling, Relocation, and Technology. Visit ChrystalSafari.com for more information on luxury real estate, and Mark it your new Favorite!

→ Leave a CommentCategories: At Your Service · Sellers
Tagged: , , , ,

Jacksonville invention keeps eye on vacant property

July 20, 2009 · 1 Comment

Jacksonville Business Journal’s staff writer, Christian Conte, reports that a local business owner has an invention for our times: a monitor for foreclosed homes and other vacant properties that will do the job for a fraction of the cost of personal monitoring.

Rich Rollins’ worldwide patent-protected REO Sentinel is a battery-powered device about the size of a smoke detector that can detect water leaks, gas leaks, power outages and takes motion-triggered photographs when a property is entered. The idea is to stop property damage by accident, neglect or by vandals, homeless squatters, gang activity and illicit drug labs. It will be marketed and sold nationwide by a subsidiary of Rollins’ Infusion Technologies, he said.

The REO Sentinel has the potential to save property holders thousands of dollars in damages as well as time and money from having someone monitor the property in person, Rollins said. The device can be monitored on the Internet.

“It’s big for us and it’s big for Jacksonville,” Rollins said.

Designed specifically for residential properties, Rollins said he got the idea for the device when he was approached two years ago by a property inspection and preservation company to develop the device.

Watson Realty Corp. Vice President and Broker Manager Paula Silberberg said that while she would still monitor real-estate-owned, or lender-owned, properties in person, a device such as the REO Sentinel has the potential to help slow a growing problem in the industry.

“I think it’s a very interesting product,” Silberberg said.

Rollins, a resident of Jacksonville since 1996, has invented several products and services for the real estate and mortgage industries, including a bill presentation and payment solution that eventually sold to Fidelity National Financial Inc. (NYSE: FNF). Rollins also owns National Quick Sale, a Web-based company that offers resources to reduce short-sale processing time from 60 days to within a week to 10 days.

When the pilot program for the REO Sentinel is complete, Rollins said he’ll start selling the service, and already has a list of consumers waiting to buy it. He expects to earn $100 million or more in the next 12 months and to add 20 employees to his 90-person staff in Jacksonville and other cities around the nation.

Consumers will be able to lease the REO Sentinel for a $125 installation fee and a monitoring fee of $25 to $39 per month. Rollins expects to sell the service for use in about one-quarter of the estimated 1 million real-estate-owned properties on the market in the United States. The device is removable and can be relocated to different homes.

Another version of the product, OnGuard Sentinel, will be sold to homeowners for use at vacation or second homes. A third version will be sold to construction companies for use at construction sites. Those two products will likely be released later this year or early next year.

In the meantime, Rollins said he is also negotiating with Fannie Mae (NYSE: FNM) for a second pilot program for the REO Sentinel and is still refining the device itself so that services like mold detection can be added to what is monitored.

Real estate analyst Ray Rodriguez said there is a growing interest in monitoring real-estate-owned properties, but noted that for many companies, investing in new technologies is not a top priority right now.

                                                            #  #  #

Chrystal Safari’s job? she gives great advice! She is a full-time real estate broker with Peters & Associates, a boutique firm in Charlotte, North Carolina, specializing in luxury homes from $700,000 and up, and is a MASTERS Designee specializing in New Construction, Finance, Marketing, Objection Handling, Relocation, and Technology. Visit ChrystalSafari.com for more information on luxury real estate, and Mark it your new Favorite!

→ 1 CommentCategories: Uncategorized

Charlotte Market 4th Smallest National Drop

July 1, 2009 · 2 Comments

‘Even with the current market downturn, the multi-faceted strength of our market has traditionally been reasonable appreciation, affordability, and transition.  While there are many deeply discounted homes available now in the form of builder inventory and foreclosed homes, our strong market has resulted in great news for most homeowners,’ adds Chrystal Safari, Luxury Home Specialist with Peters & Associates, Incorporated, Charlotte, NC.  

The Charlotte Business Journal reported June 30, 2009, Charlotte-area home prices are down 10% in April from a year earlier. Prices rose 0.5 percent in April from March.

The 10 percent price decline for the past 12 months was the fourth-smallest among the 20 markets tracked by the Standard & Poor’s/Case-Shiller Home Price Index.

Denver had the healthiest market of the 20 cities, with a 4.9 percent drop in home prices from April 2008. Dallas ranked second (down 5 percent). Boston was third (down 7.7 percent). The overall index of the 20 cities saw an 18.1 percent price decline. Phoenix was the weakest market, with a price drop of 35.3 percent, followed by Las Vegas (down 32.2 percent) and San Francisco (down 28 percent).

The index says as of April, average home prices across the United States were at similar levels to what they were in the middle of 2003.

From the peak in the second quarter of 2006, average home prices in the 20 markets are down 32.6 percent. The S&P/Case-Shiller Home Price Index tracks sales prices of typical single-family homes in leading metropolitan areas.

Chrystal shares, ‘Affordability is still key.  Many homes at all price points are ready now.  Rates are still great.  There are loan programs out there with 85% Loan to Value, with no MPI.  If you’re in the market for your next owner occupant home or would like to add to your rental/investment portfolio call me.  I’m at your service.’

                                                                      #  #  #

Living, playing, and working in south Charlotte for over 27 years, and with over 14 years experience in the real estate field as an investor and Luxury Home Specialist, I have the knowledge, experience and discretion you need to maximize your return on investment whether for your personal home, investment portfolio, or small business property.  Contact me at Chrystal.Safari@gmail.com

→ 2 CommentsCategories: The Charlotte Market
Tagged: , , , , , ,

Builder Wade Jurney expands to Charlotte by taking C.P. Morgan lots

June 22, 2009 · Leave a Comment

Friday, June 19, 2009

The Charlotte Business Journal’s Laura Youngs reports that Triad builder Wade Jurney is expanding to Charlotte by taking C.P. Morgan lots.

Wade Jurney, president of the Greensboro-based company, says he has 351 lots — all from defunct Indiana builder C.P. Morgan Homes Inc. — under contract throughout 30 Charlotte neighborhoods.

The company also has 52 C.P. Morgan lots under contract in the Triad, including five developments in Rural Hall, Burlington, Greensboro and Winston-Salem.

Jurney says he hopes to close by early July on all of the properties. Three model homes in Charlotte were part of the deal and already have opened as sales centers for Jurney Homes.

Jurney declines to give the price of the lots, since the sale is not complete. But he says he is getting a discount on the $33,000 per lot that C.P. Morgan paid. Jurney is putting together an equity group that would finance the majority of the project. An official with C.P. Morgan confirms the deal is pending.

So far, three sales consultants have been hired to run the Charlotte offices, and Jurney has added a construction superintendent here.

By the fourth quarter, the company plans to have up to 13 employees in Charlotte.

Jurney says the company will offer the same starter-home product it builds in the Triad, which often runs between $100,000 and $200,000.

He says he harbors some concerns about expanding into Charlotte, which has been hit hard by losses in the banking sector and foreclosure issues.

However, he says he wanted to move now to take advantage of discounts, as well as a strong available labor pool. The expansion also will mean Charlotte and the Triad will share fixed overhead costs, such as administrative operations.

Jurney hopes his homes will appeal to the sought-after first-time buyer, who is eligible for an $8,000 tax credit before year end.

“We’re going in looking to be the lowest-priced and best-value builder,” he says.

Jurney is one of several Triad builders looking to take advantage of bargains on land in a slow market. With some builders going out of business and their property left behind, development and construction firms that have survived the downturn are increasingly interested in buying.

‘With complimentary elevations and modern floor plans, Wade Jurney looks like a good fit for current homeowners in existing CP Morgan communities,’ adds Chrystal Safari of Peters & Associates, a boutique firm specializing in luxury homes in the Charlotte Metro area.

                                                            #  #  #

A Charlotte area native, and licensed in NC & SC, Chrystal is very experienced with international relocation, home buying and selling and with rental portfolio development and holds MASTERS Designation specializing in New Construction, Finance, Marketing, Objection Handling, Relocation, and Technology and is a member in good standing with Charlotte Regional Association of REALTORS®, North Carolina Association of REALTORS® and National Association of REALTORS®

→ Leave a CommentCategories: Buyers · Real Estate Investing
Tagged: , , , , , , ,

What Should Your Listing Agent Do For You?

June 11, 2009 · 1 Comment

 When interviewing for the right agent to list and sell your home, be sure you know what your duties are to your real estate agent, and what his or hers are to you.  Ask how he or she has personally overcome objections during similar transactions and during negotiations, saving the deal.  

As your agent educates you on market conditions in your area, how to make the property’s condition market ready, the suggested list price, request a marketing and PR activity summary for your listing. To help with that, I have compiled the following. Your REALTOR®’s Marketing Plan should include 3 very important facets:

1. Expose your property and highlight all benefits to buyers and REALTOR®s in your area interested in your price point.

2. Provide exceptional service through communication and follow-up during your entire listing period.

3. Negotiate on your behalf and bring your transaction to a smooth and successful closing.

The 2008 National Association of REALTOR®’s Profile of Home Buyers and Sellers reports that ‘buyers used a variety of resources in searching for a home: 87 percent used the Internet, 85 percent used a real estate agent, 62 percent yard signs, 48 percent attended open houses and 47 percent looked at print or newspaper ads. Fewer buyers rely on a home book or magazine, home builders, television, billboards and relocation companies. Buyers most commonly start their search process online and then contact a real estate agent.’ (Excerpt)

Savvy home buyers are not picking up days and weeks old marketing materials (print ads have deadlines for materials from weeks to months out) to find their next home.  Your agent should be skilled with all aspects of online and social utility marketing.

Promoting Your Property

The beginning of a listing period is work-intensive with a common list of activities required to prepare your listing for launch to the public. Your REALTOR®’s Twelve Month Marketing Plan Should Include:

Week One

 • Immediate processing of required documentation and professional quality digital photos should be taken so that no time is lost in getting your home into the local MLS system and distributed to every REALTOR® in the area.

• Color brochures should be designed and delivered to your home and strategic sites throughout the community containing all the pertinent information a potential buyer will need to develop interest and make an offer.

• Instructions on showings should be submitted to a centralized showing service and a lockbox installed to facilitate showings.

• Install a For Sale sign, when allowed, which includes your REALTOR®’s contact information. This allows buyers to call him or her directly – he or she is most familiar with your home.

• “Just Listed” postcards should be mailed out to your surrounding area. This allows your neighbors to be aware that your home is for sale so they can help sell the house and choose their new neighbor.

• Your property should be exposed to relocating companies through a national RELO Division, an extensive network of top REALTORS®.

• Your property’s full description and accompanying photos should be uploaded to several hundred of the top regional, national, and internation real estate sites.

Immediately Following Showings

• Follow up feedback exposing a potentially negative ongoing problem should immediately be communicated to you for resolution.

Bi-Monthly

• Bi-Monthly contact should be made with you to discuss the market and to summarize follow up feedback on all showings keeps you abreast of your position in the market.

• Keep you informed of all marketing and advertising efforts.

Monthly

• Email monthly market updates to keep you up-to-date on the local activity of your neighborhood and like properties.

• Monthly refresh copy and photographs shown online to keep listing fresh.

• Blog with photos your listing information with invitation to make an appointment to tour.

• Arrange print advertising as appropriate.

Regularly

• Arrange regular events such as Open Houses and other similar events to targeted audiences who are your buyer or your buyer’s agent who can keep the ‘word of mouth’ buzz going. Announce the listing to local or move-up buyers such as high profile CEO’s, CFO’s, etc., website registrants, and buyer walk-in traffic from personal visits to similar home communities who may be interested in a property such as yours and regularly (every 1 – 2 weeks, as appropriate) send them updated information about the listing or related information about lifestyle, neighborhood, or schools, as appropriate.

• Email, Blog, Twitter, and Facebook all activities with teasers and invitations to strategic audiences.

FROM CONTRACT TO CLOSE:

Your REALTOR®’s goal is to pave and negotiate the road to a smooth closing through:

Monitoring closely all lender and escrow activities to ensure a successful closing.

Assuring that all inspections and repairs are completed.

Concentrating on and creating solutions, not problems.

Representing your best interests at all times and in all negotiations.

Accompanying you to the closing.

 As an informed seller, your partnership with your agent, like any personal or professional relationship, should be based on trust.  If you develop questions, don’t hesitate to ask your broker, and call immediately if a problem arises. Step back and evaluate when problems arise and always remember, WHY people do things is more important than what they do. 

If you encounter problems with your agent during the listing period, such as lack of knowledge, professionalism, or rudeness, document all your concerns and speak with the agent before contacting the agent’s broker-in-charge.  Your local real estate commission will not allow the release of an exclusive listing agreement without obvious and just cause. 

Good luck with your sale!

                                                            #     #     #

Chrystal Safari’s job? she gives great advice! She is a full-time real estate broker with Peters & Associates, a boutique firm in Charlotte, North Carolina, specializing in luxury homes from $700,000 and up, and is a MASTERS Designee specializing in New Construction, Finance, Marketing, Objection Handling, Relocation, and Technology. Visit ChrystalSafari.com for more information on luxury real estate, and Mark it your new Favorite!

→ 1 CommentCategories: At Your Service · Sellers
Tagged: , , , ,